Elevating global digital experiences to drive measurable growth
I bridge the gap between marketing ambition and technical delivery, transforming complex web ecosystems into high-performing demand generation engines.
01 // About
Strategy grounded in execution
My career didn't start in conversion optimisation; it started in the trenches of global digital operations. Having directed massive enterprise CMS migrations across multiple languages and global marketing automation rollouts, I learned that while you often have to navigate imperfect infrastructure, delivering a consistent user experience at scale requires a holistic view and a stable foundation.
Today, I use that deep operational knowledge to treat the website not as a digital brochure, but as a high-performing commercial product. Operating with the broader perspective of a marketing generalist, my focus is on the user. I drive the technical execution to remove friction from the digital journey, while capturing the clean, actionable data that drives business growth.
02 // Capabilities
The architecture of growth
Conversion Optimisation
Designing and running end-to-end A/B tests and personalisation strategies to turn behavioral data into measurable conversion uplifts.
Global Web Operations
Managing multi-lingual websites, standardising processes, and scaling content localisation while maintaining strict brand consistency.
Search & Analytics
Implementing technical SEO frameworks and analysing user behavior to identify friction points and opportunities for scale.
Governance & Compliance
Embedding robust data privacy standards (GDPR) and core web accessibility (WCAG) across complex international digital platforms.
Marketing Technology
Connecting website data flows securely with marketing automation and CRM systems to ensure accurate lead attribution.
AI & Conversational UX
Deploying intelligent chatbots and integrating AI-driven workflows to streamline operations and enhance user discovery.
03 // Impact
By the numbers
Measurable results achieved through structured optimisation.
Mobile Engagement
Increase in mobile product info access achieved by restructuring site architecture based on behavioral insights.
Conversion Uplift
Realized by designing and implementing personalised campaign content targeting ABM and diverse segments.
Languages Scaled
Successfully managed global CMS deployments and content localisation workflows across three global regions.
04 // Experience
Professional journey
Conversion Rate Optimisation Lead
Established and directed the global CRO program, leading end-to-end A/B testing and personalisation. Partnered with marketing ops to integrate the tech stack (Adobe Target, DemandBase), ensuring seamless web data flow to CRM systems for precise pipeline attribution.
Global Website Lead, International
Directed web presence across EMEA, APAC, and Americas. Managed enterprise CMS migrations across 10 languages, balancing global brand governance with the agility required for local execution, SEO, and accessibility compliance.
Digital Marketing Lead, EMEA & APAC
Led the integration of regional marketing services teams and processes to provide a unified model for marketing automation (Eloqua migration) and digital campaign execution.
Prior Experience
Director of EMEA Marketing Services at Computer Associates (CA), followed by foundational roles in campaign management at Platinum Technology and Unidata.
BA (Hons) European Management & DESEM — Middlesex University & Centre d'Etudes Supérieures, Marseilles.